STORY
My mission
Sport teaches the impact of intentional leadership, the fruit of adversity, and the beauty of human connection. An athlete’s peak performance is temporary, but the stage of sport provides the potential for athletes to make an eternal impact. My mission is simple — to provide athletes with the tools needed to use this stage to set the stage for the rest of their lives.
My story
Growing up in Syracuse, New York, I had some success on the baseball field and basketball court at Christian Brothers Academy. This led me down South with a scholarship to play baseball at the University of Montevallo (UM). When my dreams to play pro ball failed to come to fruition, God redirected my passion for athletics to entrepreneurship. I started NextSpex in college, an audio-video streaming solution that morphed into a recruiting network for high school athletes and college coaches to connect. At the same time, I was growing into adulthood, getting married and building a family with my wife Yazmin, also an entrepreneur in the beauty industry.
The journey to create INFLCR
After my exit from NextSpex in 2010, I connected with my mentor and business partner, Forrest Walden. Together, we transformed a gym that he had started in his garage into Iron Tribe, a national fitness brand with 47 locations franchised across the U.S. As Iron Tribe’s President, I was free to innovate and grow our footprint across America. After almost seven years of building a national brand together, I was ready to build something new, serving my favorite group of people — athletes.
In late 2016, a buyout of my Iron Tribe stock provided the financial resources to begin building what would become INFLCR. I traveled for the next six months, sharing my vision with anyone who would listen. On this journey, I learned that collegiate athletic programs were not empowering their athletes to build brands on social media. I also knew that the 2015 NCAA v. O’Bannon case ruling indicated that student-athletes would eventually be able to profit off of their name, image and likeness (NIL).
In late 2017, with the University of Kentucky as our first client, we launched the INFLCR app to help college athletes build bigger brands on social media. INFLCR expanded with 200 college athletics partners, 2,000 college teams and 100,000 active college athlete users, and sports tech titan Teamworks took note, acquiring INFLCR in 2020. With the success of these timely ventures, I was named to ESPN’s list of “The 11 biggest power brokers and advocates shaping the future of college football,” and named to Sports Business Journal’s “Forty Under 40.”
Chasing The Future Of College Athletics
I remained INFLCR's CEO after the Teamworks acquisition, with NIL disrupting college athletics starting in July 2021 and INFLCR becoming the back office for the majority of NIL activity across America. INFLCR's college clients began adding payments and reporting technology that we built for their athletes to utilize in processing their NIL deals, reporting them to compliance and doing their IRS tax returns (through our partnership with Intuit Turbo Tax). More than $100M in NIL dealflow came through INFLCR in the first couple years of NIL. NIL is just one of an array of categories where college athletes need a standard set for all who are involved – others include medical coverage, scholarship protections, mental health resources, and most notably, revenue-sharing.
Organizing College Athletes For A Purpose
In August 2023, I stepped down as the CEO of INFLCR, remaining a shareholder at Teamworks and beginning a new venture in Athletes.org.
AO organizes college athletes into their own players' association, with chapters specific to their sport and conference. AO delivers on-demand support, a voice and group licensing NIL dealflow to our member athletes, in ways that have never been done in the long-term history of college athletics. As the industry evolves, it’s vital that college athletes speak into its future.
What’s my biggest lesson learned so far? It’s all about the people. Surround yourself with great teammates, cast a vision of clarity and go win together.